Naming and visual identity for a collection of 17 design-led apartments in Wandsworth, London. Crafted with the planet in mind. Working with the team at Artform and Scenesmith, we wanted the marketing materials to reflect the development through every detail. Avoiding waste with left over brochures we opted to print all the key information onto a sleeve that wrapped Author, Lucy Hutchings latest book Get up and Grow. This pointed the viewer directly onto the Evagreen website for more details and floorplans. Our identity for Evagreen was heavily influenced by the considered choices we make and with the planet in mind. The details in the font change emphasises the uniqueness within the name.

Scope
Brand Identity
Naming

Credits
Client: Artform Group
Architecture: GPAD London
Interiors: Scenesmith
Arthur Text: Lucy Hutchings, She Grows Veg
Photography: Megan Taylor
Illustration: Hollie Brown
Print: CTRL–P