Sky Sports broadcaster and former professional golfer Inci Mehmet has built a career both on and off the course. After representing England at amateur level, she joined the Ladies European Tour in 2016 before moving full-time into golf media, most notably with Sky Sports Golf. Inci needed a personal brand identity that reflected her personality and credibility, while giving her the flexibility to build a consistent presence across social channels and collaborations with leading brands including Adidas and Puma.

Sky Sports broadcaster and former professional golfer Inci Mehmet has built a career both on and off the course. After representing England at amateur level, she joined the Ladies European Tour in 2016 before moving full-time into golf media, most notably with Sky Sports Golf. Inci needed a personal brand identity that reflected her personality and credibility, while giving her the flexibility to build a consistent presence across social channels and collaborations with leading brands including Adidas and Puma.

Scope
Brand Identity
Art Direction
Packaging
Naming

Credits
Photography: Mike Willows
Web Build: StudioB