We daringly reimagined the fleur de lis as a minimalist symbol for the digital age while still keeping it instantly recognisable. Alongside this we created a flexible, unified brand for its 7,000 Groups as well as Districts, Counties and Nations. Picking up some brand awards along the way.

We daringly reimagined the fleur de lis as a minimalist symbol for the digital age while still keeping it instantly recognisable. Alongside this we created a flexible, unified brand for its 7,000 Groups as well as Districts, Counties and Nations. Picking up some brand awards along the way.

Scope
Brand Identity
Art Direction
Strategy
Identity
Tone of Voice
Templates
Social

Credits
Photography: Mike Willows
Tone of Voice: WeAllNeedWords