The first port of call. Rebranding the world’s biggest ferry booking service. Direct Ferries online ferry booking platform connects travellers with more than 3,300 ferry routes across 200 ferry operators worldwide. Working alongside We All Need Words, we partnered with Direct Ferries to reposition the brand, creating a more distinctive identity that reflected its scale, simplified the customer experience and celebrated ferry travel as an inspiring way to explore the world.

Scope
Brand Identity
Brand Guidelines

Credits
Tone of Voice: WeAllNeedWords