The first port of call. Rebranding the world’s biggest ferry booking service.

You know Expedia. You know Booking.com. How about Direct Ferries…? Exactly. If you’re one of the 2.5 million people who books ferry tickets with Direct Ferries, you’ve even spent time – and money – on their website. But because a Google ad sent you there, you just don’t know the Direct Ferries name and brand.

You will now.

This was an out-and-out branding job for us. Can we get people to notice – and return to – Direct Ferries and rebrand ferry travel as more desirable at the same time? And can we create a brand for a travel aggregator that ticks the best-in-class boxes (simple, clean, easy to navigate, and don’t mess with the UX!) but is more than transactional? 

We really like doing branding jobs and we come at brand strategy differently to both design agencies (visual, mood boardy) and brand consultants (top level, positioning statement-y). Words force you to sharpen your ideas up from the get-go. And when you’re super-clear about what you want a brand to do and get across, it’s easier for designers to understand the brief and work with it. We came up with the brand strategy and ideas first, then brought NotOnSunday on board (pun absolutely intended) to do the design. 

Scope
Brand Identity
Brand Guidelines

Credits
Tone of Voice: WeAllNeedWords